Articles from Rently

Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, today announced the expansion of its smart access ecosystem with a new line of security and surveillance solutions. Security cameras strategically positioned throughout multifamily complexes are a must to create safer communities, as they provide a sense of security to residents, help to boost occupancy rates and decrease turnover, and most importantly, help deter crime and reduce risks.

Pools are out. Smart locks are in. According to a new national survey from Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, 58% of renters say they would give up traditional amenities like pools and gyms in exchange for better smart home features—especially if it saves them money. In 2025, “move-in ready” increasingly means smart locks, smart thermostats, and security cameras, not treadmills and tanning decks.

Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, today announced a partnership with Kwikset, a trusted name in residential security since 1946, to introduce the Smart Bolt Elite—a next-generation smart lock designed to enhance unit access control for the rental housing market.

With apartment living on the rise and homeownership increasingly out of reach, renters are turning to design to reclaim control over their spaces in 2025. According to a new survey from Rently, renters are prioritizing cozy, budget-friendly aesthetics this year, with 79% embracing soft, layered lighting to set the mood and 72% sticking to the clean lines and warm neutrals of minimalism to create a warm and stylish retreat. And pet-friendly design is gaining traction, with 69% of renters making their furry friends a key part of their decor decisions.

As renters across the nation navigate a competitive housing market, the rise of sophisticated rental scams is adding financial and emotional strain to an already challenging process. According to a new survey from Rently, 93% of renters believe scams are common, and 90% worry about falling victim themselves, fueling calls for industry-wide action.