Stars + Honey Builds on Retail Momentum with Expansion into Costco as Its First Club ChannelToday Stars + Honey, the premium snack brand known for its dessert-like collagen protein bars, is taking its next major step in retail with its expansion into Costco clubs across the Pacific Northwest region. This marks the brand's first club channel debut on the heels of its successful launch into Target stores nationwide.
Stars + Honey Brings Its Collagen Protein Bars That Taste Like Dessert to Target Stores NationwideStars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced its brick-and-mortar expansion into Target stores nationwide. The launch follows a $24 million growth equity investment in Stars + Honey from VMG Partners and a year of 300% growth.
Stars + Honey Secures Growth Equity Investment Led by VMG Partners to Accelerate National Expansion
Stars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced its minority growth investment from VMG Partners (“VMG”), a premier growth equity firm focused on high-potential consumer brands. The investment will fuel Stars + Honey’s omnichannel expansion, drive continued product development and brand growth, and finance the expansion of its manufacturing footprint with a new state-of-the-art 60,000 sq. ft. manufacturing facility — the unlock that will allow the brand to build the operational infrastructure needed to support national scale. McConnell Smith, general partner at VMG, will join the company’s board of directors.
