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Theorem and Firework Partner for Breakthrough Video Commerce, Accelerating the Path to Purchase and Driving Sales & Customer Lifetime Value for DTC and Retail Brands
Theorem, a digital marketing solutions provider, today announced a breakthrough strategic partnership with Firework, the world's leading AI driven video commerce and engagement platform built for brands and retailers. Together, Theorem and Firework are delivering an end-to-end, fully integrated video commerce solution designed to simplify and accelerate video commerce adoption for DTC and retail brands globally.
By Theorem · Via Business Wire · May 21, 2025