Articles from Vuori

Vuori, a global activewear brand rooted in Coastal California culture, is excited to appoint retail industry leader Heather Archibald as its new Chief Product Officer, effective Monday, April 20.

Vuori, the performance and lifestyle brand known for its coastal California-inspired style, today announced the appointment of Andrew Campion to its Board of Directors and a member of its Audit Committee. For over 17 years, Andy served in executive leadership roles at Nike Inc. (NYSE:NKE), including as Chief Operating Officer, Chief Financial Officer, and head of global strategy.

Southern Californian performance lifestyle brand Vuori today announced an $825 million investment led by General Atlantic and Stripes, two leading global growth investors, along with a cohort of additional investors. The investment, structured as a secondary tender offer, raises the brand’s valuation to $5.5 billion and marks yet another historical moment in the private apparel company’s journey to becoming a category leader.

Today, Southern California inspired activewear brand Vuori launches in the United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada, marking the initial steps of a global rollout announced late last year. Consumers in these countries now have access to the popular apparel brand through e-commerce, and in select markets Vuori will soon be sold at a variety of leading wholesale partners including Selfridges, Brown Thomas, Cotswold Outdoor, Barry’s Bootcamp and Bever.

Today, Southern California-inspired activewear brand Vuori announces a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion USD, marking one of the largest investments in a private apparel company. The investment underscores excitement in the surging brand, known for its performance clothing that is built to move in yet styled for everyday life, as it sets sights on the international market.